Privacy Policy

2.1 Information You Provide Directly

We may collect personal information that you voluntarily provide to us when you:

• Register an account on our website
• Subscribe to alerts or notifications
• Contact our support team
• Provide feedback or suggestions

This information may include:

• Full name
• Email address
• Phone number
• Preferred notification channels (e.g., Discord username or WhatsApp number)

2.2 Information Collected Automatically

When you use Trakaby, certain information is collected automatically by our systems and third-party tools. This may include:

• IP address
• Device type and browser
• Operating system
• Pages visited and time spent on the site
• Referring URL
• Error reports and diagnostic information
• Activity on tracked product pages

2.3 Cookies and Tracking Technologies

We use cookies and similar technologies to collect behavioral data, such as:

• Session ID and authentication status
• User interaction data (e.g., button clicks, scroll behavior)
• Device fingerprinting (in anonymous form)
• Preferences and settings saved in your browser

Tracking is conducted using:

• Google Analytics
• Facebook Pixel
• Reddit Pixel
• Hotjar (if/when enabled)

We may also use cookies to remember your preferences and enhance your user experience.

2.4 Data from Messaging Channels (if applicable)

If you connect a messaging platform (such as Discord or WhatsApp), we may collect limited data such as your user ID or phone number in order to deliver notifications. We do not access or store message content sent between you and these platforms unless explicitly authorized.

3.1 Service Delivery

• To create and manage your account
• To send you notifications and alerts about product availability and price changes
• To remember your preferences and display personalized content

3.2 Analytics and Performance Monitoring

• To analyze usage patterns and improve the functionality, layout, and performance of the website
• To monitor user behavior on-site (e.g., most viewed categories, alert preferences)
• To track conversions and measure the effectiveness of campaigns

3.3 Marketing and Retargeting

• To deliver personalized marketing content via platforms like Facebook or Reddit
• To show relevant ads based on your behavior and interests
• To avoid showing the same ad repeatedly

3.4 Communication

• To respond to your questions, support requests, or feedback
• To inform you about changes to our services or policies

3.5 Legal and Compliance

• To comply with legal obligations and resolve disputes
• To prevent fraud, abuse, or misuse of the platform
• To enforce our Terms of Use and other agreements

4.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help recognize your browser and store information such as your preferences, session status, or authentication state.

4.2 Types of Cookies We Use

We may use the following types of cookies:

• Essential Cookies – Necessary for basic site functionality (e.g., login, form submissions)
• Analytics Cookies – Help us understand how users interact with the site
• Advertising Cookies – Used for retargeting and displaying relevant ads
• Preference Cookies – Save user settings like language or layout

4.3 Tracking Technologies We Use

The following third-party services may set cookies or use similar tracking tools on our website:

• Google Analytics – Website analytics and user behavior tracking
• Facebook Pixel – Retargeting and ad conversion tracking
• Reddit Pixel – Ad performance and audience analysis
• Hotjar – (if enabled) for session recordings, heatmaps, and behavior insights

These platforms may collect device information, IP address, browser type, and user interaction patterns. They may use the data according to their own privacy policies.

4.4 Consent Management with Termly

We use Termly as our Consent Management Platform (CMP) to help us comply with data protection laws such as the GDPR and ePrivacy Directive. When you first visit our site, you will see a consent banner allowing you to manage your cookie preferences.

You can revisit or update your preferences at any time by clicking the "Cookie Settings" link available in the footer of our website.

4.5 How to Control Cookies

You have full control over your cookie preferences. You may:

• Accept or reject non-essential cookies via our Termly cookie banner
• Configure your browser to refuse all cookies or to alert you when cookies are being sent
• Delete cookies already stored on your device

Please note that disabling essential cookies may impact your ability to use some parts of the Service.

5.1 Consent

We process certain types of personal information based on your explicit consent. This applies, for example, to:

• The use of non-essential cookies and tracking technologies
• Subscription to marketing emails or push notifications
• Integration with third-party messaging platforms (e.g., Discord, WhatsApp)

You have the right to withdraw your consent at any time by updating your preferences through our cookie banner (managed by Termly) or by contacting us.

5.2 Contractual Necessity

We may process your information when it is necessary to fulfill a contract with you, or to take steps at your request before entering into a contract. For example:

• Creating and managing your user account
• Delivering product tracking alerts or notifications

5.3 Legitimate Interests

We may process your information when it is necessary for our legitimate business interests, and those interests are not overridden by your data protection rights. These purposes include:

• Improving our platform's performance and functionality
• Analyzing user behavior to optimize our offerings
• Preventing fraud and ensuring platform security
• Showing you relevant product suggestions or content

Where we rely on this basis, we will carefully assess the impact on your rights and provide opt-out options where appropriate.

5.4 Legal Obligations

In some cases, we may be required to process your information to comply with legal obligations, such as:

• Record keeping for tax or regulatory compliance
• Responding to valid requests from law enforcement or regulatory bodies

6.1 Service Providers and Partners

We may share your information with third-party service providers who help us operate our business and provide the Service. These include, but are not limited to:

• Web hosting providers
• Messaging and email delivery platforms (e.g., Twilio, SendGrid, Discord)
• Analytics services (e.g., Google Analytics, Hotjar)
• Advertising platforms (e.g., Meta/Facebook, Reddit)
• Consent management providers (e.g., Termly)

These parties may only process your information for the purpose of providing services to us and must do so in compliance with this Privacy Policy and applicable data protection laws.

6.2 Legal and Regulatory Requirements

We may disclose your information where required to do so by law, subpoena, or other legal processes, or in response to valid requests by public authorities (e.g., a court or government agency). This includes:

• Compliance with applicable laws and regulations
• Enforcing our Terms of Use
• Protecting our legal rights or the safety of our users

6.3 Business Transfers

If Trakaby is involved in a merger, acquisition, restructuring, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. You will be notified via email and/or a prominent notice on our site if such a transfer affects your personal data.

6.4 Affiliates and Internal Use

We may share your information with our affiliated companies or internal teams for business, support, or development purposes.

7.1 Legal Safeguards

When we transfer your personal information across borders, we take appropriate steps to ensure that your data receives an adequate level of protection as required under applicable data protection laws. These steps may include:

• Transferring data only to countries recognized as providing adequate data protection under GDPR or equivalent laws
• Implementing Standard Contractual Clauses (SCCs) approved by the European Commission or similar legal mechanisms
• Ensuring our third-party service providers comply with data transfer requirements through contracts and data processing agreements

7.2 By Using Our Services

By accessing or using Trakaby, you consent to the transfer of your information to countries outside of your country of residence, including countries that may have different data protection rules than your own.

We will continue to protect your information in accordance with this Privacy Policy, regardless of where it is processed or stored.

8.1 Retention Periods

The specific retention period depends on the nature of the data and the purpose of processing. In general:

• Account-related data is retained for as long as your account remains active
• Notification preferences and activity logs may be retained for analytics and service improvement for a limited time
• Marketing consent is retained until you withdraw your consent
• Support correspondence is retained for record-keeping and dispute resolution

8.2 Deletion or Anonymization

When personal information is no longer needed, we will either:

• Delete it securely from our systems, or
• Anonymize it so it can no longer be linked to you

8.3 Exceptions

We may retain certain data for longer periods if necessary to:

• Comply with legal obligations
• Respond to law enforcement or regulatory inquiries
• Maintain security, prevent fraud, or resolve disputes

9.1 Right to Access

You have the right to request a copy of the personal information we hold about you and how we use it.

9.2 Right to Correction

You can request that we correct any inaccurate, outdated, or incomplete personal data we hold about you.

9.3 Right to Deletion

You may request that we delete your personal information from our records, subject to certain legal or operational exceptions.

9.4 Right to Object or Restrict Processing

You have the right to:

• Object to the processing of your personal data for direct marketing
• Request restriction of processing in certain circumstances (e.g., while a dispute is being resolved)

9.5 Right to Withdraw Consent

If we process your data based on your consent, you may withdraw that consent at any time. Withdrawal will not affect prior processing.

9.6 Right to Data Portability

In some cases, you may request that we provide your personal data to you (or a third party you choose) in a structured, commonly used, and machine-readable format.

9.7 Opting Out of Marketing Communications

You can opt out of email or SMS marketing by:

• Clicking the "unsubscribe" link in marketing emails
• Replying STOP to SMS (where supported)
• Updating your preferences in your account settings

9.8 How to Exercise Your Rights

To exercise any of your rights, you may contact us at privacy@Trakaby.com. We may require verification of your identity before fulfilling your request.

We will respond to all requests within the timeframe required by applicable laws (typically within 30 days).

10.1 Parental Notification

If we learn that we have collected personal information from a child under 13 without verified parental consent, we will take reasonable steps to delete that information from our records as quickly as possible.

10.2 If You Are a Parent or Guardian

If you believe that your child has provided personal information to us without your consent, please contact us at privacy@Trakaby.com, and we will take appropriate action.

11.1 How We Protect Your Data

We use commercially acceptable methods to secure the data we collect and store, including:

• HTTPS encryption during data transmission
• Secure server infrastructure with firewall protection
• Access control and authentication for internal systems
• Regular security updates and patching

Despite our efforts, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security.

11.2 Your Responsibilities

You are responsible for maintaining the confidentiality of your account credentials. If you suspect any unauthorized access to your account or personal data, please notify us immediately at support@Trakaby.com.

12.1 No Responsibility for External Sites

We are not responsible for the privacy practices, content, or security of any third-party websites. Once you leave our website or interact with a third-party platform (such as Amazon, eBay, WhatsApp, Discord, etc.), this Privacy Policy no longer applies.

We encourage you to review the privacy policies of any third-party websites or services before providing them with your personal information.

12.2 Use at Your Own Risk

You acknowledge and agree that your use of third-party websites is at your own risk, and Trakaby shall not be held liable for any damages or losses arising from such use.

13.1 Notification of Changes

When we make material changes to this policy, we will notify you by one or more of the following methods:

• Posting a prominent notice on our website
• Sending an email to the address associated with your account (if applicable)
• Updating the "Last Updated" date at the top of this policy

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

13.2 Continued Use

Your continued use of the Trakaby Service after any changes to this Privacy Policy constitutes your acceptance of those changes.